Build a dynamic brand
Effortless for you to customize, seamless for your clients to manage.
Streamline the branding process with this Webflow Brandbook.
Hi there!
We’re Martina & Juan.
No corporate fluff, no big agency vibes. Just 15 years of passion for building brands that matter. We’ve crafted hundreds of brand books and visual identities, not because we have to, but because we love it.
This project is our way of helping brands, agencies, and freelancers create something dynamic, something that grows with you.
Let's talk hello@473.agency
our workThis project is our way of helping brands, agencies, and freelancers create something dynamic, something that grows with you.
Let's talk hello@473.agency
Purpose of the Brand Book
Welcome to our Webflow Brand Book.
This document serves as a comprehensive guide to understanding and applying our brand identity. It is designed to ensure that our brand is presented consistently and coherently across all platforms, channels, and touchpoints. A well-defined brand book helps to build a strong, recognizable brand, fostering trust and loyalty among our customers, stakeholders, and partners.
How can this tool
help you
Consistency Across All Channels:
Our brand book is essential for maintaining visual and tonal consistency in all our communications. Consistent branding helps reinforce our identity and ensures that our audience always recognizes us, regardless of where they encounter our brand.
Establishing a Unified Brand Message:
By clearly defining our brand voice and tone, we ensure that all communications—whether written, visual, or spoken—convey a unified message that reflects our brand’s values and personality. This helps create a cohesive brand experience for our audience.
Building Brand Recognition:
Consistent use of our logo, colors, typography, and imagery helps build a recognizable brand. Over time, these elements become associated with our values and promises, making it easier for customers to identify and remember us.
Guiding Internal Teams and External Partners:
Our brand book serves as a reference for everyone involved in creating or distributing brand materials. This includes internal teams such as marketing, sales, and customer service, as well as external partners like designers, advertisers, and printers. Providing clear guidelines helps prevent misinterpretations and ensures that everyone works toward the same vision.
Supporting Brand Evolution:
As our brand grows and evolves, the brand book will be updated to reflect changes in strategy, design, and market positioning. It serves as a living document that adapts to our needs while preserving the core elements that define our brand.
Strengthening Emotional Connection:
By clearly articulating our brand story, mission, vision, and values, we create a deeper emotional connection with our audience. This connection goes beyond just products and services, resonating with the beliefs and aspirations of our customers.
01.
Brand
A strong brand strategy defines who we are, what we stand for, and how we connect and differentiate in the market.
02.
Logo
Our brand identity extends beyond the logo, reflecting our core values and personality through meaningful interactions.
03.
Color
The color palette shapes BRANDIV’s visual identity, evoking emotions and creating a cohesive brand experience.
04.
Typography
Typography defines BRANDIV’s voice, transforming designs and ensuring consistency across all text elements.
05.
System
The system integrates all brand elements to ensure consistency and visual harmony across various touchpoints.
06.
Collaterals
BRANDIV’s personality comes to life through real-world applications, maintaining consistency across all materials.