Visual Identity
03.
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SECTIONS CONTENT
3.0
INTRO
The Power of Color
The color palette is a vital component of BRANDIV's visual identity, providing a consistent and recognizable aesthetic across all brand communications. Colors evoke emotions and set the tone for the brand, influencing how the audience perceives and interacts with it. A well-defined color palette ensures visual harmony and helps to create a cohesive brand experience.
3.1
Primary Color Palette
The core idea or heart of the brand.
The brand essence captures the brand's fundamental purpose and summarizes it in a concise, impactful statement that resonates with both the internal team and the target audience.
Black
#19242C
PMS: 4140
CPMS: 4140 U
CMYK: 20 . 15 . 0 . 72
RGB: 57 . 60 . 71
PMS: 4140
CPMS: 4140 U
CMYK: 20 . 15 . 0 . 72
RGB: 57 . 60 . 71
White
#19242C
PMS: 4140
CPMS: 4140 U
CMYK: 20 . 15 . 0 . 72
RGB: 57 . 60 . 71
PMS: 4140
CPMS: 4140 U
CMYK: 20 . 15 . 0 . 72
RGB: 57 . 60 . 71
Off White
#19242C
PMS: 4140
CPMS: 4140 U
CMYK: 20 . 15 . 0 . 72
RGB: 57 . 60 . 71
PMS: 4140
CPMS: 4140 U
CMYK: 20 . 15 . 0 . 72
RGB: 57 . 60 . 71
3.2
Accent Colors
The distinct way the brand communicates with its audience.
The tone of voice should reflect the brand's personality and values, ensuring that every piece of communication feels consistent and authentic. It sets the mood and approach for how the brand expresses itself across different platforms.
Blue
#19242C
PMS: 4140
CPMS: 4140 U
CMYK: 20 . 15 . 0 . 72
RGB: 57 . 60 . 71
PMS: 4140
CPMS: 4140 U
CMYK: 20 . 15 . 0 . 72
RGB: 57 . 60 . 71
Red
#19242C
PMS: 4140
CPMS: 4140 U
CMYK: 20 . 15 . 0 . 72
RGB: 57 . 60 . 71
PMS: 4140
CPMS: 4140 U
CMYK: 20 . 15 . 0 . 72
RGB: 57 . 60 . 71
Pink
#19242C
PMS: 4140
CPMS: 4140 U
CMYK: 20 . 15 . 0 . 72
RGB: 57 . 60 . 71
PMS: 4140
CPMS: 4140 U
CMYK: 20 . 15 . 0 . 72
RGB: 57 . 60 . 71
Green
#19242C
PMS: 4140
CPMS: 4140 U
CMYK: 20 . 15 . 0 . 72
RGB: 57 . 60 . 71
PMS: 4140
CPMS: 4140 U
CMYK: 20 . 15 . 0 . 72
RGB: 57 . 60 . 71
Yellow
#19242C
PMS: 4140
CPMS: 4140 U
CMYK: 20 . 15 . 0 . 72
RGB: 57 . 60 . 71
PMS: 4140
CPMS: 4140 U
CMYK: 20 . 15 . 0 . 72
RGB: 57 . 60 . 71
Cyan
#19242C
PMS: 4140
CPMS: 4140 U
CMYK: 20 . 15 . 0 . 72
RGB: 57 . 60 . 71
PMS: 4140
CPMS: 4140 U
CMYK: 20 . 15 . 0 . 72
RGB: 57 . 60 . 71
Color plays a pivotal role in defining BRANDIV’s visual identity. Our thoughtfully curated color palette is designed to communicate clarity, sophistication, and energy, reflecting our commitment to high-quality branding for designers and brand managers.
The primary colors of Off White, White, and Black establish a clean and modern foundation, providing a versatile backdrop that highlights our core elements with elegance and simplicity.
The accent colors—Blue, Red, Yellow, Green, Cyan and Pink—inject vibrancy and dynamism into our brand communications. These colors are chosen to be striking and engaging, enhancing our visual presence across digital and print platforms. They add personality and depth, allowing BRANDIV to stand out and remain memorable.
Our color palette is crafted to be both bold and adaptable, resonating with a diverse audience while maintaining a cohesive and professional look. By leveraging this vibrant and balanced color scheme, we ensure that BRANDIV makes a lasting impression and fosters a strong connection with our audience, inviting them to engage with our brand’s dynamic and creative spirit.
3.3
Logo on Colored Background
The logo's appearance on colored backgrounds is crucial for maintaining brand consistency and ensuring visibility across various applications.
This section provides guidelines for effectively using the BRANDIV logo against different background colors to preserve its integrity and impact. Proper application ensures that the logo remains legible, distinctive, and aligned with the brand’s visual identity, regardless of the background it appears on.
On Black Background
Use a white or light version of the logo to ensure clarity and strong contrast. The dark background makes the logo pop and enhances its legibility.
On White / Off White Background
Use the full-color logo for clear visibility. This neutral background allows the logo to stand out without overpowering the design.
Other colors
While the primary and accent colors form the core of the BRANDIV color palette, additional supporting tones may be introduced for specific applications. These colors should always complement the primary and accent tones, enhancing the overall aesthetic without overpowering the brand’s core elements. Supporting colors must be used sparingly and consistently across all platforms to maintain cohesion.
Final thoughts
As we conclude this section of the brand book, it's important to reflect on the foundation we've built. BRANDIV is not just a tool but a catalyst for creating powerful and authentic brand identities. By using this framework, you're setting the stage for a brand that not only stands out but truly connects with its audience.
Our focus on creativity, support, and innovation guides us in helping you craft a brand book that reflects your unique vision and values. We believe that every brand has a compelling story, and with BRANDIV, you have the means to tell it with clarity and impact.
With this solid foundation in place, we're ready to dive into the next essential aspect of brand building: Visual Identity. This section will explore the visual elements that bring your brand to life, from logos and color palettes to typography and imagery. Let’s continue on this journey to create a cohesive and compelling visual presence for your brand.