Visual Identity
02.
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Logo
2.0
INTRO
Our brand identity is more than just a logo.
It encompasses all the ways in which our brand is expressed.Brands are like individuals—their personality, values, and life goals define their core essence.
Building a brand is an ongoing process that never truly ends, relying on meaningful interactions to stay alive and relevant.
2.1
Primary Logo
A logo doesn’t define a brand in isolation, but it encapsulates the essence and identity of the brand within its design.
The logo is a core element of the brand’s visual identity, often serving as the initial point of recognition for audiences. A well-crafted logo should be distinctive, memorable, and a true reflection of the brand's core values and personality. It acts as a visual shorthand, summarizing the brand's character and purpose in a single, cohesive mark. By integrating essential elements of the brand’s ethos, the logo helps to establish a strong, consistent presence across all touchpoints.
the brandiv logo
The BRANDIV logo is a sophisticated wordmark that embodies simplicity and clarity. Designed with a custom typographic font, it stands out with its robust and clear presence. The wordmark is characterized by clean lines and meaningful details that contribute to its unique identity. The font choice reflects a modern and professional tone, ensuring that the logo is both impactful and versatile.
The BRANDIV logotype is crafted to communicate the brand's core values effectively. It is designed to be memorable and to foster an immediate connection with the audience. As a central visual element, it works in harmony with other aspects of the visual identity to enhance brand recognition and convey the brand’s message.The full BRANDIV logotype serves as the primary representation of the brand. It is used in contexts where there is ample space to ensure its visibility and impact. Alongside supplementary visual elements that introduce color and vibrancy, the BRANDIV logo contributes to a dynamic and engaging brand experience.
clear space
2.2
Secondary Logo
the brandiv logo
The BRANDIV secondary logo is a simplified version of the primary wordmark, designed to maintain clarity and impact in constrained spaces. It retains the custom typographic elements that define the primary logo, ensuring a strong brand presence even in its simplified form.
This version is versatile and is best suited for use in smaller applications, such as social media avatars, icons, or other situations where the full wordmark might not be as effective.
2.3
Lockups + Articulations
examples
2.4
Dos and don’ts
To maintain the integrity and consistency of the BRANDIV visual identity, it’s essential to follow specific guidelines on how not to use the logo. These rules apply not only to the primary logo but also to secondary logos and lockups. Misuse of the logo can compromise brand recognition and dilute its impact. Below are key restrictions to ensure the logo remains clear, professional, and aligned with BRANDIV's core identity.
Files glossary
What files to download
Printable Formats
SVG / PDF / AI
Digital Formats
png / jpeg / svg
Final thoughts
The logo is more than just a visual mark—it’s the embodiment of the BRANDIV identity, representing our values, personality, and commitment to excellence.
Whether it's the primary logo, the secondary variation, or the lockups, each element has been carefully crafted to ensure consistency, recognition, and impact across all touchpoints. As we move forward, it's crucial to maintain the integrity of these designs, as they are fundamental to how our audience perceives and connects with our brand.
In the next section, we’ll explore the other essential components of BRANDIV's visual identity, starting with the Color Palette. Here, we’ll define the colors that complement and enhance our logo, ensuring that every aspect of our brand works together to create a cohesive and memorable experience.