Visual Identity
05.
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5.0
INTRO
Integrating Brand Elements for Consistency
The system outlines how all elements of the BRANDIV identity work together to create a seamless, consistent brand experience. It ensures that each element, from logos to typography and colors, is used correctly to communicate the brand's values and maintain visual harmony across various touchpoints.
5.1
Illustrations
The BRANDIV visual identity includes a sophisticated illustration system that enhances our brand’s communication and appeal. Our illustrations feature modern, abstract forms that symbolize creativity and innovation, adapting to various contexts while maintaining brand consistency.
Illustration System:
Our illustrations use abstract shapes and dynamic patterns to evoke a sense of creativity and forward-thinking design. These visuals are designed to be versatile, supporting BRANDIV’s message and maintaining engagement across different mediums. The use of abstract forms reflects the innovative and adaptive nature of our brand.
5.2
Layout
Proper layout and integration of the logo with illustrations ensure a balanced and harmonious visual identity. This section provides guidelines on how to effectively combine the logo with illustrations to enhance the overall design.
Placement:
The BRANDIV logo should be prominently displayed with adequate clear space to ensure visibility and impact. Illustrations can be used around or alongside the logo, but they should complement rather than overshadow the brand’s primary mark.
Integration
When using illustrations with the logo, ensure that the combination looks balanced and cohesive. Illustrations should enhance the logo and support the brand identity without detracting from its prominence.
examples
5.3
Scale
Scaling guidelines ensure that illustrations maintain their visual effectiveness across different sizes, from small icons to large-format graphics.
Small Scale:
Illustrations should remain clear and effective when scaled down for use in digital interfaces or small print formats. Ensure that details are preserved and the illustration remains recognizable.
Medium Scale:
Illustrations used in website sections, brochures, or social media should maintain a balanced and engaging appearance. The scale should be appropriate for the medium, ensuring visual impact and coherence.
Large Scale:
For large-format applications like banners or wall graphics, illustrations should scale without loss of quality. Large-scale visuals should still align with the brand’s style and maintain visual interest.
5.4
Colorful Grid System
Scaling guidelines ensure that illustrations maintain their visual effectiveness across different sizes, from small icons to large-format graphics.
Placement:
Placement:
The BRANDIV logo should be prominently displayed with adequate clear space to ensure visibility and impact. Illustrations can be used around or alongside the logo, but they should complement rather than overshadow the brand’s primary mark.
Integration
When using illustrations with the logo, ensure that the combination looks balanced and cohesive. Illustrations should enhance the logo and support the brand identity without detracting from its prominence.
Final thoughts
A well-defined illustration system ensures that visual elements work together harmoniously, reinforcing BRANDIV’s identity across various applications. By following these guidelines, we create a cohesive and engaging brand presence that supports our messaging and appeals to our audience.