Visual Identity
04.
Powered by
Typography
4.0
INTRO
“Type is a beautiful group of letters, not a group of beautiful letters.”
- Matthew Carter
Letters are the smallest elements imbued with identity. Typography has the power to transform a graphic piece and define a brand. Although typography can be designed ad hoc, it is also possible to choose from hundreds of pre-designed typefaces and adapt them to our style, layouts, spacing, and uses. In this section, we will cover all aspects of typography: titles, body text, sizes, and compositions.Any typography not included in this document is considered unauthorized.
4.1
Primary Typeface
We use Inter for all headings and body text.
As a neutral, modern font with excellent legibility, Inter is often referred to as the "new Helvetica," making it a perfect complement to BRANDIV’s playful and colorful logo. Its simplicity allows the visual identity to shine without overshadowing the content.
Inter’s neutral tone ensures that the overall communication remains clean, professional, and approachable, while the playful and colorful logo provides vibrancy and fun. The combination of these two balances functionality and creativity.
4.2
Secondary Typeface
For additional information such as taglines, buttons, and small captions, we use PT Mono.
This font adds a bit of character to otherwise functional elements, providing a playful contrast to Inter. Both fonts are available on Google Fonts, making them accessible and easy to implement.
4.3
Web design Hierarchy
headings
inter semibold
8 rem / 110% / -2%
Heading 1
inter bold
5 rem / 110% / -1%
Heading 2
inter bold
3.5 rem / 120% / -2%
Heading 3
inter bold
2 rem / 130% / -1%
Heading 4
inter bold
1.5 rem / 100% / 0%
Heading 5
pt mono regular
1 rem / 120% / 10% / aa
Heading 6
body
inter
20 / 150% / 0%
Text Large
At BRANDIV, we believe in the power of design to connect organizations with their audience. Our goal is to deliver world-class branding solutions that are clear, consistent, and compelling across all platforms.
inter
18 / 150% / 0%
Text Medium
At BRANDIV, we believe in the power of design to connect organizations with their audience. Our goal is to deliver world-class branding solutions that are clear, consistent, and compelling across all platforms.
inter
16 / 150% / 0%
Text Regular
At BRANDIV, we believe in the power of design to connect organizations with their audience. Our goal is to deliver world-class branding solutions that are clear, consistent, and compelling across all platforms.
inter
14 / 150% / 0%
Text Small
At BRANDIV, we believe in the power of design to connect organizations with their audience. Our goal is to deliver world-class branding solutions that are clear, consistent, and compelling across all platforms.
inter
12 / 150% / 0%
Text Tiny
At BRANDIV, we believe in the power of design to connect organizations with their audience. Our goal is to deliver world-class branding solutions that are clear, consistent, and compelling across all platforms.
4.4
Do’s and Don’ts